Wildflower Mobile Coffee Truck

Wildflower is a mobile coffee shop concept brought to life through a vibrant & thoughtful branding exploration. This project showcases a blend of design techniques, hand-drawn illustrations, & strategic color theory to create a brand that feels both whimsical & grounded. Inspired by the organic beauty of wild blooms & the warmth of community gathering, Wildflower embodies a free-spirited aesthetic while maintaining visual cohesion across all touchpoints. From logo development to packaging & vehicle wraps, each element reflects a unique approach to storytelling through design.

Personal Project
Wildflower

Year
2025

Each flower was carefully handpicked out of the several dozen of New Jersey Wildflowers that grow all year round